L&A has over 20 years' experience in automotive public safety and public works.

Our History

Leslie & Associates founder, Malcom Leslie, had worked as a firefighter for many years when he started selling fire extinguishers to his contacts in the fire services industry. In 1997, Whelen Engineering Company Inc. approached Malcom, asking him to promote their emergency lighting & warning products and services throughout Eastern Canada. Since then, Leslie & Associates has grown to represent four manufacturing companies across Canada: Whelen, Havis, OPS, and Elsag.


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1984

Working as a firefighter at the time, Malcolm Leslie started to sell small products to the local Fire Department. First Whelen product sold.

1997

Malcolm took on the territory of Central and Eastern Canada for Whelen Engineering Co. Leslie & Associates was established.

2013

Leslie & Associates expands and introduces Havis product line for Central and Eastern Canada.

2017

L&A begins to represent OPS Public Safety within Canada.

2021

Whelen announces territory expansion for L&A, adding Alberta, Saskatchewan, Northwest Territories, and Yukon Territories.

Leslie & Associates is grounded in a history of professionalism that champions industry-leading knowledge.


Our Mission

Our mission is to provide all organizations within the public works and public safety industries with strategic consulting on industry-leading products. We work with our partners to advise and outfit the needs of their vehicles with practical solutions that they can be confident in. Ensuring your safety is our company’s success.

Our Vision

We have a vision of creating safer roads in communities across Canada. Through our consultative approach, we want to enable our clients to make well-informed decisions for their fleets using the best products available.

Core Values

1

Safety and Compliance

Every recommendation we make prioritizes the safety of our customers and the standards of each unique industry. Our clients can feel confident that the products they choose are the right fit for their needs.

2

Care and Collaboration

We take the extra steps to work closely with our customers and foster long-term relationships with them to ensure ongoing satisfaction, assistance, and care for their fleet solutions.

3

Knowledge and Transparency

Leslie & Associates is a Canadian manufactures’ representation firm that specializes in the public safety market.

4

High-Quality Standards

We ensure that the products we represent and the services we offer are premier quality and suitable for the unique needs of each customer.

5

Committed to Satisfaction

Our measure of success is based on the satisfaction of our customers. They can have confidence that our sales representatives will give them the product recommendations that will perform to the highest industry standards and meet the unique needs of their fleet.

How L&A Works

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Product Lines

Manufacture Representative

Upfitters

Distributors

OEMs

Distribution

Fire

Police

EMS

Commercial Fleets

Public Services

End Users

Police

Commercial Fleets

Our Team

L&A sales representatives are industry-leading experts with access to premium product comparables and over 20 years of experience in the industry.

Malcolm Leslie

President

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Brennan Leslie

Director of Sales & Marketing

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Peter Tavares

Territory Representative - MB, NVT, ON

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Mike Mollins

Territory Representative - NB, NS, PEI, NFLD

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Marc Bouchard

Representant Au Quebec

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Arin Reitsma

Territory Representative - BC, AB, SK, YT, NWT

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Matt Pereira

Sales and Marketing Specialist

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